Should My Aspiring Influencer Pal Stop Exploiting Me for Content?

The Prosecution: Beth

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me serving as her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become merely a tally of favours. I don't believe she's insincere or dishonest, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online enables me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Creating content is my version of living actively: noticing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my way of sharing opportunities, providing her a chance to experience exclusive moments that could help her career in design too. That isn't leverage, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the content we create together can achieve: an opening. I understand not all people likes being filmed, but often spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions support one another in minor capacities. My assumption was filming a short video here or there would be fun for her. Creativity thrives in collaboration, and having Beth around makes projects lively and enjoyable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This is not about control, it’s about sharing my world while still respecting hers. Clearly content creation is not a substitute for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is content. She needs to honor her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it isn't for everyone. It was kind she has helped Beth’s career, but she must to hear what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your relationship. Foster some real memories, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer is not found in trying to change one another, but in each setting defined limits around what feels acceptable to them and determining if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Kimberly Pollard
Kimberly Pollard

Astrophysicist and science communicator with over a decade of experience in space research and public outreach.